It appears there’s one bandwagon a good number of Nigerian entrepreneurs are jumping into – I call it the EPX (Event Planner Xtravaganza). Everywhere I turn there’s an event planner handling a wedding, book launch, seminar or some other shindig. Clearly the demand outweighs supply because there’s an event at least every weekend somewhere in Nigeria – Good news for event planners; bad news for the host’s bank account. But if you’re going to go into this kind of business you might as well start the product (or should I say service) differentiation early. Five common pitfalls I’ve come across are Continue reading →