Imagine you’ve just bought a pair of unique, classy, new shoes (the pair you’ve been eyeing for a couple of weeks while waiting for your paycheck at the end of the month). You step outside with them excitedly for the first time in the midst of your friends…and to your disappointment, nobody seems to notice your ‘golden feet’ let alone drop a much-awaited compliment. You feel the pinch in your gut (not just in your pocket). That’s sort of what it’s like for a blogger who puts up great content but has nobody reading it or leaving comments. Frustration is inevitable but it doesn’t have to be permanent.
In my first year of blogging I was averaging a laughable 20 daily page views. Two years later I doubled that figure after discovering how to get more traffic to my blog which included adding more ‘killer’ content and keyword tags. By March 2013 I was averaging about 50 daily page views. But after giving my blog a little makeover towards the end of March I’ve been averaging 100 daily page views without breaking a sweat. Here are some changes that made all the difference:
Using excerpts not full posts on your home page. Remember, sometimes less is more. When a reader stumbles upon your homepage and sees your most recent post dominating the screen with its hefty paragraphs then he or she may be a little intimidated. In contrast, readers may be willing to tackle three scrawny excerpts of three different posts. The idea is that if you were to visit a blog and got hit with a long post, you probably wouldn’t want to stick around to see what else was available. But if you saw a couple of excerpts of different posts, you could click to read one and go back to read that other interesting excerpt you saw earlier. That’s two views for the price of one!
Using pictures to redirect readers to pages within your blog. You may or may not know this, but readers tend to click on pictures within your posts. What tends to happen is that they just get taken to another page where the picture can be viewed in isolation – what’s the point of that? Instead, create a link within the picture so that the reader gets taken to another page within your blog, or to another article within your blog (You can click on this one to see where it takes you to). Keep that reader engaged as much as possible and maybe he or she may discover more intriguing content. It took years before I realized how much page viewing I had lost after readers clicked repeatedly on pictures (for whatever reason) when I could have used that to guide them around my blog. *sigh*
Interacting with blogs that share similar content. If you wrote about relationships, for instance, and you visited a blog focusing on the same topic then your comment could lure readers (and even the blogger) to check out your blog. The beauty of most blog platforms is that when you comment you get to leave a link to your blog. Once readers click on your name they’re miraculously teleported to your blog’s homepage…then hopefully the two points I discussed earlier would do the rest of the magic 🙂
make mistakes learn everyday so hopefully you’ll learn from my mistakes experiences and get the boost in readership that you secretly yearn for. As always, I’ll publish a follow-up article when I make some more useful discoveries that could get you the quality traffic that makes you Google’s best friend.
Note: In case you want to read other blogging tips I posted previously, you can find them all in this new page I created (and dedicated) to blogging tips, aptly titled Blogging Tips