As a little child growing up in London I got excited whenever I saw Tony the Tiger on TV promoting the addictive, mouth-watering Kellogg’s Frosted Flakes. The cartoon mascot was legendary – moving was such agility, strength and athletic precision when spinning that blue and white striped cereal bowl on his paw index without spilling a drop of milk. I couldn’t get enough of those ads and they worked like a charm on me – I needed my Kellogg’s fix. My mum didn’t disappoint – she took me through Frosted Flakes, Corn Flakes and Rice Krispies.
Years later when my folks and I relocated to Nigeria I was only fortunate to taste Kellogg’s cereals if my mum traveled to the UK and brought some boxes back. With time some local supermarkets began to stock them but at double the price of Nigerian-made cereals. You can therefore imagine my excitement when I recently heard that Kellogg’s was going to made in Nigeria Whoa! That could only mean great taste at an affordable price. Local competition like Nasco Cornflakes wouldn’t stand a chance. At least that’s what I initially thought.
Analysis of the Kellogg’s Fruit ‘n Fibre experience:
Taste – 2/10 (Like expired, freeze-dried raisins with a side of unsalted Crispix savoury mix – horrible on the tongue and tough to swallow)
Quality – 3/10 (This cereal couldn’t stay crisp in a bowl of ice-cold milk after just 4 seconds – put this slop in your mouth and you’ll be
Packaging – 9/10 (Definitely can’t fault the foil wrapping for suggesting locked-in freshness. I was utterly deceived.
Price – 5/10 (The price was N1,599 or $4.40. I wouldn’t buy this Kellogg’s variety of Made In Nigeria cereals again even if it was $1).
Crazy Nigerian Rating: 4/10
For the record, I’m all for supporting made in Nigeria goods but I’m not going to pretend that the quality is not wack when it actually is. Kellogg’s (made in Britain) is a brand I love and varieties of which I have had no negative experience, in case anyone thought I was trying to throw shades. This is more like constructive criticism – make the cereals with the same quality used to make cereals in the UK or don’t produce sub standard quality in Nigeria.
Off to enjoy some good ol’ granola.